Premium Grooming

In an urban world, a man that thrives is one
that looks after his body and mind.

A few simple steps to cleanse, nourish and
tame can change the game. Because a well-groomed
man, walks with strength and pride.
He is the king of his urban jungle and
empowered to take on what life brings.

In salute to the artisanal heritage of London,
our premium formulas are carefully crafted
with classic natural ingredients that deliver
results. Our customers’ reviews speak for

It is our mission to be the go-to name for
beards and beyond. We are for men that
believe in taking care of themselves. For the
dapper men taking on London, and the world.